Creative coaching method helps visualise and map their psychological landscape, explore challenges, and develop tools to achieve their goals.

What is Ideation Coaching

We developed a coaching method using a creative brainstorming process called Ideation.

This method helps professionals in search of change to visualise their psychological landscape. This allows us to unpack tendencies, challenges and explore new perspectives.

We use coaching to develop these ideas, create targets and ultimately build tools to gain results.

How can we help you?

Progress Faster with 2 Coaches

Benefit from our unique multi-skilled coaching approach. A team approach creates diverse perspectives, having two coaches produces more efficient and accurate insights. 

Unlock Untapped Potential

Benefit from insider industry experience. As an individual you gain access to tools developed to help companies grow. 

Map Out Your Personality

Create tangible visuals that map out your motivations, obstacles and behaviours in order to take control of your decision making.

Continue your Growth Journey

Receive a Personalised Guidebook to navigate future challenges for years to come.

A person in transition looks in the mirror

Our Clients

Our clients have accumulated valuable experience and successes throughout their careers. When they are in transition, desire a change or are faced with an obstacle, they come to us. 

Our clients are seeking an alternative to the typical coaching approach, one that unlocks their creativity and untapped potential.

What to expect

A bespoke roadmap tailor made for you

1. See it

1-to-1 Zoom Ideation sessions: We create visual collages to tap into and explore your goals, obstacles and potential.

2. Build it

1 to 1 Zoom Coaching sessions: You define your path forward, Implementing your discoveries and building practical solutions.

3. Grow it

Weekly pre and post-session reflections, relevant assignments tailored to you: Together you grow into your new vision, supported through the process.

4. Achieve it

Reaching your goal you take your Journey and Focus Pack with you – To help keep you agile and aligned whenever the future gets rocky.

Our story

Ideation Coaching is a creative consultancy and partnership between Devlin Shea & Charles Richardson.

We started Ideation Coaching because we believe passionately that everyone has the capacity for change through creativity.

Research shows that people only have access to 5% of their conscious thought. When coaches ask clients what they want they rely on the client consciously knowing.

We’ve created techniques to help us engage with the previously unexplored subconscious beliefs. Creating a vital tool for the coach and clients.


Devlin Shea

Ideation Lead

Devlin Shea

Devlin is a Visual Researcher and Marketing Strategist with 20 years of experience in Consumer Insights & Ideation. She began her career in the Harvard University Mind of the Market Lab – learning about Neuromarketing and how Metaphors are used in our minds to file thoughts and beliefs.

She has worked as a creative consultant with international brands and organisations throughout Europe, North America and Asia. On projects ranging from branding, creative development and advertising to product design and R&D.

Devlin has also enjoyed a successful career as a painter and visual artist exhibiting her work internationally.

She loves time with friends and perfecting headstands in Yoga.

Charles Richardson

Coaching Lead

Charles Richardson

Charles is an English Language Coach, specialising in Phonetics and Phonology. He trained as a Professional Development Coach at Oxford University and took a short course in Coaching at Cambridge University.

Charles has worked with business leaders and successful professionals across the world to develop their language skills, professional development, securing promotions and career changes.

Charles is also an artist and filmmaker with work in museum collections across Europe and the United States.

He loves finding hidden gems in charity shops and hiking in nature.

Book a discovery call now - to find out where your creativity can take you!